The Client - New Accent Group

With over 25 years experience in the design and construction of individual homes, New Accent's name has become renown with uncompromising quality, attention to detail and the relentless pursuit of new ideas and styles.

New Accent Group worked with Blueviper Interactive to re-engineer newaccent.com.au with an advanced random animation system, random soundtrack system, increased organic search traffic, advanced back-end customer management and communication system.

New Accent Group's new corporate Web site was designed to support its strategic goals in several ways:

The site showcases breadth and depth of New Accent's multiple offerings in an environment consistent in design, architecture, navigation and functionality. A user-centered design aligns content with customer needs rather than New Accent's organizational structure.

Robust technology platform, including Blueviper's content management system, supplies a solid ROI as the system easily scales to accommodate site expansion over the long term.

Following the success of newaccent.com.au, Blueviper was asked to design and build a corporate intranet. The intranet launched to New Accent employees and clients nationwide and features a variety of collaboration and self-service tools to enable its workforce and nuture client relations. For both initiatives, Blueviper Interactive provided:

Business, user experience and technology strategy. Technical and information architecture. Package software evaluation and implementation Multi-disciplinary team-building and facilitation.

Since the redesigned public site launched, site traffic has increased by more than 400%. Online sales leads has now contributed to an increase of over 300% in sales performance figures.